Insights

How to sell apartments online

Practical articles for property developers and sales teams: development websites, listings, visualisations and the rules you need to know.

Illustration: a development website with an apartment search and a checklist

FEATUREDDEVELOPMENT WEBSITES · 8 MIN

What does a development website need to sell? A checklist for property developers

Eight things that decide whether a development website sells apartments, from the unit search and price history to speed on phones and analytics. With a checklist to test your own site at the end.

8 articles

Illustration: an apartment's price history chart with a price tag

LAW AND REGULATION · 8 MIN

Housing price transparency: what a developer's website must show

Illustration: a building visualisation with a label marking AI-generated content

LAW AND REGULATION · 7 MIN

AI visualisations and the AI Act: when you must label them

Illustration: a tenement facade, half under scaffolding, half renovated

3D VISUALISATION · 7 MIN

How to sell apartments in a tenement before the renovation ends

Illustration: an enquiry form with a few fields and a send button

SALES AND CRM · 8 MIN

A form sales advisers like: the fields that really matter

Illustration: one listing sent to three portals, each with statistics

SALES AND CRM · 6 MIN

Otodom, Morizon, Gratka: one listing source, no retyping

Illustration: a 2D apartment floor plan next to the same plan in 3D

3D VISUALISATION · 7 MIN

2D floor plan or 3D model? What works in a listing

Illustration: one company website next to several separate development sites

DEVELOPMENT WEBSITES · 7 MIN

One website per development or one for the whole company?

CASE STUDY

Case study: Skałeczna 1/3/5/7, four tenement houses in Kazimierz

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